Ashley Hallford Romo

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Education

Bachelors of Science Degree in Digital Media Innovation and Mass Communications

With a Minor in Business Administration.

Texas State University, Graduated: August 2020, Summa Cum Laude

Associate of Arts Degree in General Studies of Liberal Arts

Austin Community College, Graduated: December 2018

Work Experience

Community Manager | Khoros, June 2020 – Present, Austin, TX

  • Monitor and manage customers’ brands across major social networks.
  • Manage high levels of inbound conversations, proactively identifying efficiencies, while actively mining social conversations for relevant information and opportunities to engage.
  • Provide strategic roadmap recommendations for several Fortune 500 companies and accounts totaling more than 200M followers.
  • Produce deep-dive analytics reporting, analysis, and recommendations across global cross-functional teams, directly influencing advertising campaigns with monthly budgets exceeding $500K.
  • Manage paid and organic content publishing across major social networks via the Khoros platform.
  • Work with strategists, analysts and customer teams to plan, forecast, and report for social media marketing focusing on customer KPIs.
  • Collect and analyze information from multiple data sources, ensuring data is reliable, using technical expertise and tools to uncover insights, statistics and trends.

Rental Property Owner and Manager | Austin, TX, May 2015 – Present, Austin, TX

  • Communicate with tenants and handle rental payments.
  • Manage property maintenance and contracts.

Digital Media and Communications Coordinator | Whole Life Learning Center, August 2019 – August 2020, Austin, TX

  • Managed internal communications.
  • Created and coordinated digital communications including social media, website management and community newsletters.
  • Marketed for events and brand awareness.
  • Created and managed the school’s community Facebook Group.

Undergraduate Instructional Assistant | Texas State University, January 2020 – May 2020, San Marcos, TX

  • Advised and assisted Web Design and Publishing students with solving HTML, CSS, and Javascript issues, web layout, design and content.
  • Prepared and delivered lectures to undergraduate students on topics such as web content editing, HTML, CSS, mobile app creation, and video editing.
  • Assisted students in navigating software programs to design content.
  • Evaluated content structure and creativity of lab assignments for 40 students.
  • Collaborated with colleagues to address syllabus improvements, lab structure changes, and present student issues to faculty.

Social Media Intern | Leadhub, November 2019 – May 2020, San Antonio, TX

  • Created weekly content for clients’ social media including copy and graphics.
  • Selected for internship by professor of Advanced Social Media and Analytics course at Texas State University.

Casting Director | Casting Works LA, July 2012 – Jan 2020, Austin, TX

  • Communicated with clients to determine goals and fulfill expectations.
  • Scheduling with agents, actors and clients.
  • Managed auditions and directed actors.
  • Negotiated contracts.

Advertising Account Executive | Texas State University – University Star, Apr 2019 – August 2019, San Marcos, TX

  • Identified potential clients and kept track of leads.
  • Managed and generated $22k+ sales of multi-media packages including digital, mobile, social media, print, and signage.
  • Ensured client creatives were submitted and approved by set deadlines.
  • Tracked and ensured clients’ campaign ran as planned.

Campus Ambassador, Student Life | Austin Community College, Aug 2018 – Dec 2018

  • Provided excellent customer service to internal and external partners.
  • Provided support at departmental events (per campus) and district-wide events as needed
  • Provided clerical support and other duties as assigned
  • Supported the planning and implementation of Student Life campus programming

Casting Assistant | Freelance, July 2007-2017

  • Assisted with planning auditions and casting calls for award-winning films, commercials, PSAs, TV shows and music videos
  • Assisted with scheduling and coordinating auditions

Skills

  • Managing and coordinating schedules, attentive to detail, time management, multitasking, organized, resourceful, dedicated, self-motivated and follows direction effectively. Passionately curious.
  • HTML, CSS, Bootstrap, Javascript, Swift, Adobe Photoshop, Social Media, Microsoft Office, Mac OS, Google Drive, WordPress, iMovie, Video Editing, Hootsuite, Khoros

Accomplishments:

  • Facebook BluePrint Community Manager Certification – June 2021
  • Hootsuite Social Marketing Certification – November 2019
  • Council of Scholars, School of Journalism and Mass Communications, Texas State University
  • Dean’s List with a 4.0 – Spring 2019, Fall 2019, Spring 2020
  • ACC Success Series’ Exemplary Leadership – Fall 2018
  • Phi Theta Kappa Honor Society Alumni
  • Permaculture Design Certificate – ACC, 2013